Terms of service


Last Updated: June 2026

Pure Petal Studio

Timeless Fashion for Modern Women

Welcome to Pure Petal Studio. These Terms of Service ("Terms") govern your access to and use of our website, products, and services. By accessing our website, browsing our content, creating an account, or placing an order, you agree to be bound by these Terms.

Please read these Terms carefully before using our website. If you do not agree with any part of these Terms, you should not use our website or services.

1. Company Information

This website is owned and operated by:

AF TECH SOLUTIONS LTD

Company Number: 16932785

Trading Name: Pure Petal Studio

Registered Office Address:
Office 16356
182-184 High Street North
East Ham, London
United Kingdom, E6 2JA

Email: aftechsolutionsltduk@gmail.com

Phone / WhatsApp: +44 7481 784877

2. Acceptance of Terms

By using this website, you confirm that:

  • You are at least 18 years old or have permission from a parent or legal guardian.

  • You have the legal capacity to enter into binding agreements.

  • You agree to comply with these Terms and all applicable laws and regulations.

Your continued use of our website constitutes acceptance of these Terms and any future updates.

3. Website Use

You agree to use our website only for lawful purposes.

You must not:

  • Use the website in any way that violates applicable laws or regulations.

  • Attempt unauthorized access to our systems.

  • Upload malicious software, viruses, or harmful code.

  • Interfere with website security or functionality.

  • Engage in fraudulent or deceptive activities.

  • Use automated systems to access or extract data without permission.

We reserve the right to restrict or terminate access to users who violate these Terms.

4. Account Registration

Certain features may require you to create an account.

When creating an account, you agree that:

  • Information provided is accurate and complete.

  • Login credentials will remain confidential.

  • You are responsible for activities occurring under your account.

  • You will notify us immediately of any unauthorized access.

We reserve the right to suspend or terminate accounts that contain inaccurate information or violate these Terms.

5. Product Information

We make every effort to ensure that product descriptions, specifications, images, and pricing are accurate.

However:

  • Product colours may vary due to screen settings and photography.

  • Measurements may vary slightly.

  • Packaging may differ from images shown.

  • Product availability may change without notice.

We do not guarantee that all website content will always be complete, current, or error-free.

6. Pricing & Payments

All prices displayed on our website are listed in British Pounds (GBP) unless otherwise stated.

We reserve the right to:

  • Change prices without prior notice.

  • Correct pricing errors.

  • Modify promotional offers.

  • Cancel orders affected by pricing inaccuracies.

Accepted payment methods may include:

  • Visa

  • Mastercard

  • Debit Cards

  • Credit Cards

  • Bank Transfers (where available)

  • Other approved payment methods displayed at checkout

All payments are processed through secure third-party payment providers.

7. Order Acceptance

After placing an order, you may receive an order confirmation email.

Receipt of an order confirmation does not guarantee acceptance of your order.

We reserve the right to refuse, limit, or cancel orders for reasons including:

  • Product unavailability

  • Pricing errors

  • Payment issues

  • Suspected fraud

  • Incorrect customer information

  • Violation of these Terms

If payment has been taken and an order cannot be fulfilled, an appropriate resolution will be provided where applicable.

8. Order Cancellation

Customers may request cancellation before an order has been processed and dispatched.

Once an order has been shipped, cancellation may no longer be possible.

We cannot guarantee cancellation requests once order fulfilment has begun.

For further details, please refer to our Return & Refund Policy.

9. Shipping & Delivery

We aim to dispatch and deliver orders within the estimated timeframes displayed on our website.

Delivery estimates are not guaranteed.

Delays may occur due to:

  • Courier service disruptions

  • Customs procedures

  • Severe weather conditions

  • Public holidays

  • High order volumes

  • Circumstances beyond our control

Pure Petal Studio shall not be responsible for delays caused by third-party delivery providers.

Additional information is available in our Shipping Policy.

10. Returns, Exchanges & Refunds

Returns, exchanges, and refunds are governed by our Return & Refund Policy.

By placing an order, you acknowledge and agree to the terms of that policy.

Customers are encouraged to review the policy before completing any purchase.

11. Promotional Offers & Discounts

From time to time, we may offer:

  • Promotional discounts

  • Coupon codes

  • Limited-time offers

  • Seasonal sales

Unless otherwise stated:

  • Promotions cannot be combined.

  • Discounts have no cash value.

  • Offers may be withdrawn at any time.

  • Misuse of promotional offers may result in cancellation.

We reserve the right to modify or terminate promotions without notice.

12. Intellectual Property Rights

All content available on this website is the property of Pure Petal Studio or its licensors.

This includes:

  • Logos

  • Trademarks

  • Product images

  • Graphics

  • Website design

  • Text content

  • Product descriptions

  • Videos

  • Marketing materials

These materials are protected by copyright, trademark, and intellectual property laws.

You may not:

  • Copy

  • Reproduce

  • Distribute

  • Modify

  • Republish

  • Commercially exploit

any content without prior written permission.

13. User Content

If you submit reviews, comments, feedback, photographs, or other content, you grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, publish, and display such content for business and marketing purposes.

You agree that submitted content:

  • Does not violate laws.

  • Does not infringe third-party rights.

  • Is not misleading or defamatory.

  • Does not contain harmful material.

We reserve the right to remove content at our discretion.

14. Limitation of Liability

To the maximum extent permitted by law, Pure Petal Studio and AF TECH SOLUTIONS LTD shall not be liable for:

  • Indirect damages

  • Consequential losses

  • Loss of profits

  • Business interruption

  • Data loss

  • Delivery delays

  • Website interruptions

  • Third-party service failures

Our total liability shall not exceed the amount paid for the affected order, except where otherwise required by law.

15. Disclaimer

The website and its content are provided on an "as is" and "as available" basis.

We make no guarantees regarding:

  • Continuous website availability

  • Error-free operation

  • Accuracy of all content

  • Compatibility with all devices

Use of our website is at your own risk.

16. Privacy

Your personal information is handled in accordance with our Privacy Policy.

By using our website, you consent to the collection and use of information as described in that policy.

17. Third-Party Links

Our website may contain links to third-party websites.

We do not control and are not responsible for:

  • External content

  • Security practices

  • Privacy policies

  • Services provided by third parties

Accessing external websites is done at your own risk.

18. Force Majeure

We shall not be liable for any delay or failure to perform obligations resulting from circumstances beyond our reasonable control, including:

  • Natural disasters

  • Government actions

  • War

  • Labour disputes

  • Telecommunications failures

  • Transportation disruptions

  • Pandemic-related events

19. Changes to Terms

We reserve the right to update, modify, or replace these Terms at any time.

Updated versions will be posted on our website and become effective immediately upon publication.

Your continued use of the website constitutes acceptance of the revised Terms.

20. Governing Law

These Terms shall be governed by and interpreted in accordance with the laws of England and Wales.

Any disputes arising from or relating to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

21. Contact Information

For questions regarding these Terms of Service, please contact us:

Pure Petal Studio

Email: aftechsolutionsltduk@gmail.com

Phone / WhatsApp: +44 7481 784877

Company Information

AF TECH SOLUTIONS LTD
Company Number: 16932785

Registered Office:

Office 16356
182-184 High Street North
East Ham, London
United Kingdom, E6 2JA

By accessing, browsing, or purchasing from Pure Petal Studio, you acknowledge that you have read, understood, and agreed to these Terms of Service.