Privacy policy

Last Updated: June 2026

Pure Petal Studio

Timeless Fashion for Modern Women

At Pure Petal Studio, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, create an account, place an order, communicate with us, or otherwise interact with our services.

We believe that transparency is essential in building trust with our customers. This Privacy Policy has been designed to help you understand what information we collect, why we collect it, how we use it, and the rights available to you regarding your personal data.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Company Information

This website is owned and operated by:

AF TECH SOLUTIONS LTD

Company Number: 16932785

Registered Office Address:
Office 16356
182-184 High Street North
East Ham, London
United Kingdom, E6 2JA

Trading Name: Pure Petal Studio

Email: aftechsolutionsltduk@gmail.com

Phone / WhatsApp: +44 7481 784877

2. Information We Collect

When you visit our website or make a purchase, we may collect various types of information.

Personal Information

This may include:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Country and region

  • Account login details (if applicable)

Order Information

When placing an order, we may collect:

  • Products purchased

  • Order value

  • Order history

  • Delivery preferences

  • Transaction details

Technical Information

When you browse our website, certain information may automatically be collected, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Website usage data

  • Pages visited

  • Date and time of visits

  • Referral sources

Communication Information

We may keep records of communications between you and our customer support team, including:

  • Emails

  • Contact form submissions

  • Customer service requests

  • Social media messages

3. How We Use Your Information

We use personal information only where necessary and for legitimate business purposes.

Your information may be used to:

Process Orders

  • Confirm purchases

  • Process payments

  • Arrange delivery

  • Provide order updates

Customer Support

  • Respond to inquiries

  • Resolve complaints

  • Provide after-sales assistance

  • Manage exchanges and returns

Improve Our Services

We analyze website activity to:

  • Improve website functionality

  • Enhance customer experience

  • Develop new products and services

  • Optimize website performance

Marketing Communications

Where permitted by law, we may send:

  • Promotional emails

  • Product updates

  • Newsletters

  • Special offers

You may unsubscribe from marketing communications at any time.

Security & Fraud Prevention

We may use information to:

  • Detect fraudulent activity

  • Verify transactions

  • Protect our business and customers

  • Maintain website security

Legal Compliance

We may process personal information to comply with:

  • Legal obligations

  • Tax requirements

  • Regulatory requirements

  • Law enforcement requests

4. Legal Basis for Processing Personal Data

Where applicable under UK data protection laws, we process personal data based on:

Contractual Necessity

Processing required to fulfill orders and provide requested services.

Legitimate Interests

Processing necessary to:

  • Operate our business

  • Improve customer experience

  • Protect against fraud

  • Maintain website security

Legal Obligations

Processing required to comply with legal and regulatory requirements.

Consent

Where required, we will obtain your consent before sending marketing communications or processing certain information.

5. Payment Information

Your financial security is extremely important to us.

All payments made through our website are processed using secure third-party payment providers.

We do not store:

  • Credit card numbers

  • Debit card numbers

  • Security codes (CVV)

  • Bank account credentials

Payment providers use secure encryption technologies to protect transaction information.

6. Sharing Your Information

We do not sell, rent, lease, or trade customer information to third parties for marketing purposes.

However, we may share limited information with trusted service providers where necessary to operate our business.

These may include:

Shipping Providers

Such as:

  • DHL

  • UPS

  • DPD

  • Royal Mail

  • Other logistics partners

Information shared may include:

  • Name

  • Address

  • Contact details

  • Delivery information

Payment Providers

To process secure transactions.

Technology Providers

Such as:

  • Website hosting services

  • Security providers

  • Analytics platforms

  • Customer support systems

Legal Authorities

Where required by law, regulation, court order, or government request.

All third-party providers are expected to maintain appropriate confidentiality and security standards.

7. Data Security

We implement appropriate technical and organisational measures designed to protect personal information from:

  • Unauthorized access

  • Loss

  • Theft

  • Misuse

  • Alteration

  • Disclosure

Security measures may include:

  • SSL encryption

  • Secure payment processing

  • Access controls

  • Monitoring systems

  • Regular security reviews

While we strive to protect your information, no online platform can guarantee absolute security.

Users should also take reasonable precautions to protect their account credentials and personal information.

8. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality and user experience.

Cookies may help us:

  • Remember preferences

  • Maintain shopping cart functionality

  • Analyze website traffic

  • Improve website performance

  • Personalize content

Types of cookies we may use include:

Essential Cookies

Required for website operation.

Analytics Cookies

Help us understand website usage and improve performance.

Functional Cookies

Remember preferences and settings.

Marketing Cookies

May be used to display relevant promotions and advertisements.

You can control cookie preferences through your browser settings.

Please note that disabling cookies may affect website functionality.

9. Data Retention

We retain personal information only for as long as necessary to:

  • Complete transactions

  • Provide customer support

  • Comply with legal obligations

  • Resolve disputes

  • Maintain business records

When information is no longer required, it will be securely deleted, anonymized, or destroyed.

Retention periods may vary depending on legal, tax, and operational requirements.

10. International Data Transfers

Some of our service providers may operate in countries outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place to protect your data.

11. Your Privacy Rights

Depending on applicable laws, including UK GDPR and the Data Protection Act 2018, you may have the following rights:

Right of Access

Request access to personal information we hold about you.

Right to Rectification

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of personal information where legally permitted.

Right to Restrict Processing

Request limitations on certain processing activities.

Right to Object

Object to certain uses of personal information.

Right to Data Portability

Request a copy of your data in a structured format where applicable.

Right to Withdraw Consent

Withdraw previously given consent at any time.

To exercise these rights, please contact us using the details below.

12. Children's Privacy

Our website is not intended for children under the age of 18.

We do not knowingly collect personal information from minors.

If we become aware that information has been collected from a child without appropriate consent, we will take reasonable steps to remove it.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for:

  • Privacy practices

  • Security standards

  • Content

  • Policies

of external websites.

We encourage users to review the privacy policies of any third-party websites they visit.

14. Changes to This Privacy Policy

We reserve the right to update, revise, or modify this Privacy Policy at any time.

Changes will become effective immediately upon publication on our website.

We encourage customers to review this page periodically to remain informed about how we protect personal information.

15. Contact Us

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or your personal information, please contact us:

Pure Petal Studio

Email: aftechsolutionsltduk@gmail.com

Phone / WhatsApp: +44 7481 784877

Company Information

AF TECH SOLUTIONS LTD
Company Number: 16932785

Registered Office:

Office 16356
182-184 High Street North
East Ham, London
United Kingdom, E6 2JA

By using the Pure Petal Studio website, you acknowledge that you have read, understood, and agreed to this Privacy Policy.